Paul Dersidan Design & Direction

The work featured here rangesfrom brand identities anddesign systems to globalcampaigns for leading brandsand emerging local onesacross channels.The work featured here rangesfrom brand identities and designsystems to global campaigns forleading brands and emerginglocal ones across channels.

Floating black Skin Novels pump bottle HelloFresh campaign image of chef in a green kitchen Oki campaign poster with portrait on a purple background Eucerin lotion campaign image with woman against pink background Meet the Luckies campaign image of a diverse family Golden Mind album cover with a gold circular motif Nivea Fresh Blends bottle with colourful fruit background Mini campaign image of car on a mountain road Natural Nutrition illustrated billboard installation in a park Grid of white product logos on a black background Isotronic sign outside a building at night Illustration of a person in a blue hat looking through binoculars Romanian Book Fair signage outside a stone building Person holding East of Kitchen tote bag with line drawing AdPrint boxed printed materials in green and yellow Selenic white display lettering over a moon Open Isidore Isou book with red and blue typography Bestial lettering over a wooded landscape Tall condensed Colossus letterforms on black White Radio Blau Blau lettering over a grey abstract shape Hand holding Fabina wine bottle beside a wooden crate