Paul Dersidan Design & Direction

Oki

Visual identity for Oki, sunglasses and eyewear store.Client: Oki Vision
Agency: Blau
Team: Paul Dersidan, Adrian DiacDesign, Art Direction, Packaging

Teal Oki wordmark with a circular photograph inset into the initial O
Black exterior Oki hanging sign outside a stone building
Purple Oki poster with a portrait and the words All Eyes on Me
Purple Oki All Eyes on Me billboard mounted outside a brick building
Orange Oki poster with stylised sun, bowl and wine glass iconTall Oki poster with black abstract icons wrapped around a street column
Stack of Oki Harlem New York printed cards with a sunglass-wearing portraitOki Harlem New York poster with a sunglass-wearing person against blue sky
Smartphone displaying a grid of colourful Oki social media images on a stone surface
Purple Oki All Eyes on Me graphic built from rows of purple circle forms
Freestanding white Oki All Eyes on Me poster in angled window light
Small white booklet printed with black Oki geometric icons on a concrete blockRolls of white tape printed with black Oki symbols stacked on a concrete block
White eight-point star-like line icon on blackWhite eye-shaped geometric icon inside a rectangle on blackFour white squares arranged diagonally like a checker pattern on blackWhite striped semicircle icon on black
White striped hourglass-shaped icon on blackThree horizontal rows of white wave forms on blackWhite angular square spiral icon on blackTwo paired white circles, half filled with horizontal stripes, on black
White half-circle and vertical stripe geometric icon on blackWhite geometric circle-and-triangle pattern contained in a vertical rectangle on blackWhite triangle crossed by three diagonal black stripes on blackWhite vertical oval and intersecting line icon inside a rectangle on black