Paul Dersidan Design & Direction

Eucerin

Global rebranding for Eucerin, a revamped look and feel of the brand across multiple touchpoints.Client: Beiersdorf
Agency: Wunderman Thompson
Team: Myriam Fynecontry-Herke, Paul Dersidan, Tiffany Chung, Melisa Gray-Ward, Lara Seyler
Photography: Jana Clevé, Julia Keltsch
Production: The Gram, Peoplegrapher
Post production: Retouched StudiosConcept, Design, Art Direction

Red-haired woman embracing herself in a burgundy Eucerin Natural Barrier campaign frame
Two large Eucerin campaign posters displayed on a city street wall
Three women seated together in a black-and-white Eucerin immediate comfort campaign
Hands pressing a red-pump Eucerin lotion bottle inside a burgundy frameWhite lotion smear in a pink rectangular frame with absorption text
Woman in grey clothing beside burgundy Eucerin Sensitive Skin textHand holding a red-pump Eucerin lotion bottle beside a seated woman
Close-up of a smiling woman in a muted pink Eucerin Radiance campaign frame
Open Eucerin campaign book showing a portrait spread on a wooden chair
Three hands holding small Eucerin serum bottles on a pale pink backgroundBlack-and-white portrait of three women in an Eucerin serum campaignPale pink product bubble with a white Eucerin serum bottle
Hands holding three small Eucerin serum bottles against pale pinkBlack-and-white close-up of a smiling woman with serum dropper by her cheekSmiling woman holding a small Eucerin serum bottle under her chin
Woman’s sunlit shoulder and arm in an orange Eucerin mattifying-effect frame
Hand holding a smartphone with a smiling portrait framed in orange
Hands applying sunscreen to a bent knee by the seaWoman applying sunscreen to her shoulder with white product streaks
Close-up of a fingertip spreading white sunscreen onto the back of a handBlack-and-white close-up of a smiling woman with sunscreen campaign text