Paul Dersidan Design & Direction

Mini

Global social media guidelines.Client: BMW
Agency: KKLD
Team: Paul Dersidan, Anne Marie Longtine, Shermaine Heng, Logan WoodsConcept, Design

Mini winged badge followed by black circle, bar, triangle and square symbols
White geometric blocks and circles arranged on a black gridWhite geometric blocks with a large circle on a black grid
White geometric blocks with circle and triangle forms on a black gridWhite and grey geometric rectangles arranged on a black grid
Smartphone displaying a Mini webpage on a rusty metal grate
Mini editorial collage of coastal car photographs and a person in a circular cutoutMini editorial collage of coastal photographs and a standing person
Mini Clubman editorial collage of car details and coastal photographsMini Cooper S editorial collage of car details and people by the coast
Smartphone displaying a Mini campaign page propped against rocks
Animated Mini campaign graphic transition on a pale backgroundVertical collage of Mini car details and people outdoors
Dark Mini car parked at the coast with the words For the Many JourneysClose-up of a Mini alloy wheel with the words Bold Perspectives
Two people seated on a car near the coast with large rotated white textWinding coastal road beside cliffs with Mini badge and small white words
Dark typographic image reading Mini Was Born from a Brave Intention