HelloFresh

Global campaign for the Back to School season.Client: HelloFresh Group
Agency: In-house Creative Studio
Director: Dan French
Photography: Katia Wik
Production: Le BergConcept, Design, Art Direction

Family holding a HelloFresh box in a lush garden with campaign headline text

Two people cooking in a bright green kitchen beside a HelloFresh box

Two people preparing food in a colourful geometric kitchen beside a HelloFresh box

Family dining in a neon-lit room beside a HelloFresh box

Family seated at a dining table with a HelloFresh box and campaign headline text

Row of HelloFresh campaign posters displayed along a city street

Hand holding a smartphone showing a HelloFresh recipe and meal-selection screen

Purple HelloFresh Unbox the Latest Hits poster with a family dinner scene

Two prepared dishes on a green HelloFresh poster reading You Had Me at Hello

Two cooks in a green kitchen on a HelloFresh Hello Champs poster

Three plated meals on a green HelloFresh wallet-friendly dinners poster

Family at a garden table on a HelloFresh Go Wild Over Easy Dinners poster

Stacked fruit dessert on a fork on a green HelloFresh dessert lovers poster

Open HelloFresh campaign booklet showing purple and green dinner advertisements