pauldersidan@gmail.com | ig: @pauldersidancom | linkedin | behance
i am a graphic designer based in berlin. in my professional work, i focus on brand identity, packaging, marketing and advertising graphic design. i like to bridge the digital and physical experiences and experiment with different techniques/media including illustrations, video art, books, stamps, playing cards, apparel. my work was exhibited in bucharest, berlin, chicago, torino, stockholm, vienna and featured in creative review, dezeen, étapes, the dieline, wallpaper.
currently — design director global brand at hellofresh
previously — wunderman thompson, kkld, ogilvy, blau, saatchi & saatchi
features — abduzeedo • adc ro • amural • artivist • cmfc • creative review • crome yellow • design for mankind • dezeen • dirty mouse • e-flux • étapes • feeder • folt • graphic art • graphic days torino • hypefortype • internetics • iqads • kuvva • myfonts • neverlazy mag • packaging of the world • omagiu mag • pixelsurgeon • romanian design week • scena9 • stockholm design week • the dieline • the institute mag • trouge • typism • vice • vienna design week • visual playground • wallpaper