about

i am a graphic designer and art director from bucharest with more than ten years of experience in the fields of advertising, brand identity, print, packaging. i graduated from the international academy of design and technology, chicago. started in television and went on to work in advertising with saatchi&saatchi and ogilvy&mather. in 2008, i co-founded blau creative design studio. 
besides commercial work my personal projects encompass books, fonts, playing cards, stamps, comics, pins, video art, apparel.

selected clients—
agrana, campofrio, ciuc beer, coca-cola, duracell, enel, hilton, holcim, icr stockholm, j&b, knight frank, links associates, ministry of transportation, moldcell, opticris, orange, philips, red development, salvati delta, seat, verida credit, vichy, wwf.

features/interviews—
abduzeedo, creative review, crome yellow, design for mankind, dirty mouse, e-flux, étapes, folt, graphic art, hypefortype, iqads, kuvva, myfonts, neverlazy mag, packaging of the world, omagiu mag, pixelsurgeon, romanian design week, stockholm design week, the dieline, the institute mag, trouge, typism, visual playground, wallpaper.

pauldersidan@gmail.com | skype: pauldersidan | linkedin

 

i am a graphic designer and art director from bucharest with more than ten years of experience in the fields of advertising, brand identity, print, digital, packaging. i graduated from the international academy of design and technology, chicago. started in television and went on to work in advertising with saatchi & saatchi and ogilvy & mather. in 2008, i co-founded blau creative design studio. besides commercial work my personal projects encompass books, fonts, playing cards, stamps, comics, video art, apparel.

 

selected clients

agrana • campofrio • ciuc • coca-cola • dr. oetker • duracell • enel • heineken • hilton • holcim • icr stockholm • j&b • knight frank • links associates • ministry of transportation • mega image • moldcell • opticris • orange • philips • red development • salvati delta • seat • verida credit • vichy • wwf

features | interviews

abduzeedo • adc*ro • artivist • cmfc • creative review • crome yellow • design for mankind • dirty mouse • e-flux • étapes • feeder • folt • graphic art • hypefortype • iqads • kuvva • myfonts • neverlazy mag • packaging of the world • omagiu mag • pixelsurgeon • romanian design week • scena9 • stockholm design week • the dieline • the institute mag • trouge • typism • vice • visual playground • wallpaper*