i am a graphic designer and art director from bucharest with more than ten years of experience in the fields of advertising, brand identity, print, packaging. i graduated from the international academy of design and technology, chicago. started in television and went on to work in advertising with saatchi&saatchi and ogilvy&mather. in 2008, i co-founded blau creative design studio. 
besides commercial work my personal projects encompass books, fonts, playing cards, stamps, comics, pins, video art, apparel.

selected clients—
agrana, campofrio, ciuc beer, coca-cola, duracell, enel, hilton, holcim, icr stockholm, j&b, knight frank, links associates, ministry of transportation, moldcell, opticris, orange, philips, red development, salvati delta, seat, verida credit, vichy, wwf.

abduzeedo, creative review, crome yellow, design for mankind, dirty mouse, e-flux, étapes, folt, graphic art, hypefortype, iqads, kuvva, myfonts, neverlazy mag, packaging of the world, omagiu mag, pixelsurgeon, romanian design week, stockholm design week, the dieline, the institute mag, trouge, typism, visual playground, wallpaper.


pauldersidan@gmail.com | skype: pauldersidan | linkedin


i am a romanian-born, berlin-based senior art director and graphic designer. i graduated in economics only to run off to chicago shortly afterwards to attend the international academy of design and technology where i explored my interests in advertising, graphic and type design. for the last 15 years i’ve been doing advertising, brand identity, packaging at saatchi & saatchi, ogilvy & mather, kkld*. in 2008 i co-founded blau creative, a design studio in bucharest, focused on helping local businesses build trust and strong relationships with their customers. besides commercial work, i like to experiment across all manner of media from books, fonts, playing cards, stamps, comics to video and apparel. my work was featured in creative review, dezeen, étapes, the dieline, wallpaper* and exhibited in berlin, bucharest, chicago, stockholm, vienna.


selected clients

agrana • alphabet • bayer • campofrio • ciuc • coca-cola • dr. oetker • duracell • enel • fidelity international • hasso plattner ventures • heineken • hilton • holcim • icr stockholm • j&b • knight frank • mini • ministry of transportation • mega image • moldcell • nivea • opticris • orange • philips • seat • vichy • wwf

features | interviews

abduzeedo • adc*ro • amural • artivist • cmfc • creative review • crome yellow • design for mankind • dezeen • dirty mouse • e-flux • étapes • feeder • folt • graphic art • hypefortype • internetics • iqads • kuvva • myfonts • neverlazy mag • packaging of the world • omagiu mag • pixelsurgeon • romanian design week • scena9 • stockholm design week • the dieline • the institute mag • trouge • typism • vice • vienna design week • visual playground • wallpaper*